DNA NATION logo© DNA NATION logo©
DNA NATION logo© DNA NATION logo©

 

 

 

The open source brand and marketing site

About Us

Links

Opinion

The Open Source Beer Vores l: Posted 18/11/05

A group of students a group of students from the IT-University, in Copenhagen, have launched the world's first open source beer brand Vores l (Our Beer). It is perhaps fitting that an inovation like this should happen in the beer market with two of the longest established brands being Lwenbru (1383) and Guinness (1862)!

The student's offer consumers the free use of their recipe and brand under a Creative Commons license and the opportunity to publish any version of the recipe under the same Creative Commons license. This requires users to keep the beer "free" so that everyone has the freedom to improve the recipe based on the work of others.

The Vores l recipe is based on classic ale brewing traditions but with added guarana for a natural energy-boost. Version 1.0 is a medium strong beer (6% vol) with a deep golden red color and an original but familiar taste.